Sounds great! How can coupons help me?

Coupons are a powerful, economic way to promote your business and as well as adding an extra benefit to the customer. It encourages them to learn more about you by visiting your website as well as giving them a “gift” to say thank you and that you appreciate them. When you offer your discounted services – back it with your quality customer service and good work ethic, you will gain a new loyal customers as well as keep your existing ones.

Did you know that just a 5% increase in repeat customers translates to 25% increase in annual sales?

Other Reasons to Use Coupons:

• It’s one of the easiest marketing offers that are measurable and accountable.
• They can attract potential new customers and residents that are new to the area.
• It can help bring old customers and residents back by providing them this great “offer”.
• When they come in the door, it gives you the opportunity to either sell-up or cross-sell your other services.
• It helps bring additional traffic to your place of business.

Make Your Coupon Pop!

Remember, coupon marketing is about establishing a lasting relationship with that customer, not to give the best deal that will make you lose your shirt (or worse, your business). Think about why you are offering this deal. Is it to increase your  ustomer email list? Invite them to visit a new location? Promote a new product offering? A customer that is continually offered coupons or deals from your business will more than likely continue to use your services.

• Make sure your offer is enticing enough to get them in the door, and not something that would require only this one visit. If you offer a freebie, they may come in for that only, and not focus on your other services you have to offer. Try and offer something free with an additional purchase. You can offer a discount, bonus (buy one/get one) or “get something for referring us”.
• Don’t forget to put an expiration date on your deals. Otherwise, you will always have to honor that coupon as long as you’re in business · Make sure your headline is eye-catching: Save On…; Get One Free…; Buy One, Get One:
• Save XX% or $$$ · Don’t forget branding. Add your logo, website, phone number and email on your offer.
• Be sure to add what they are benefiting: save on painting; provide a safe environment; get a free month’s rent; promote your business.
• Use some of the most influential marketing words in your coupon: free, results, profit, save, big, money, profit, guarantee, easy, proven
• If you have more than one coupon be distributed at the same time, don’t forget to add a redemption code

Got a Great Offer … Now Tell Someone!

There are many avenues to distribute your coupons that range from free to pricey. Here are a few:

• Add your coupon on your website and your email marketing campaigns
• Make your deal a part of your newspaper ads, trade industry ads (such as KC Properties) stuff them into customer shopping bags and invoices.
• Go Social! Facebook has free apps you can add to your Facebook page where you can create free offers. Be sure to tweet your offer to your followers as well.
• Coupon packs are another way to advertise your services.
• You can also team up with other business (that you don’t directly compete with) and swap you deals at each others place of business.

The more places you can distribute your offer, the better your exposure will become. If you do decide to have your coupon/ad designed and printed, be sure to make sure it’s attractive to look at as well as plugging your great offer. You can also use this offer with another related product or service.

In conclusion

If you regularly use the couponing strategy as part of your marketing plan, it can provide quality leads, and create additional traffic of new customers that can lead to lifelong loyal customers.

Kimberly Oxley is the owner of Design Expressions  in Gardner, KS. She is also a consultant for MultiFamilySavings.com and Necessaria Marketing, nonprofit business solutions

1. Valassis, Value-centric Shoppers Save $3.7 Billion in 2010 Using Coupons Coupon Distribution Posts Record-breaking Year in 2010. http:// www.santella.com/Trends.htm.
2. Advertising Age & AC Nielson Co.

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Effective Date:  This Terms of Use Agreement was last updated on May 18, 2008

This Terms of Use Agreement sets forth the standards of use of the Design Expressions Online Service for Registered Members. By using the Design Expressions/www.designexpressions.co web site you (the “Member”) agree to these terms and conditions. If you do not agree to the terms and conditions of this agreement, you should immediately cease all usage of this web site. We reserve the right, at any time, to modify, alter, or update the terms and conditions of this agreement without prior notice.  Modifications shall become effective immediately upon being posted at Design Expressions/www.designexpressions.co web site. Your continued use of the Service after amendments are posted constitutes an acknowledgement and acceptance of the Agreement and its modifications. Except as provided in this paragraph, this Agreement may not be amended.

1. Description of Service

Design Expressions is providing Member with marketing services. Member must provide (1)  all equipment necessary for their own Internet connection, including computer and modem and (2) provide for Member”s access to the Internet, and (3) pay any fees relate with such connection.

2. Disclaimer of Warranties.

The site is provided by Design Expressions on an “is” and on an “available”  basis. To the fullest extent permitted by applicable law, Design Expressions makes no representations or warranties of any kind, express or implied, regarding the use or the results of this web site in terms of its correctness, accuracy, reliability, or otherwise. Design Expressions shall have no liability for any interruptions in the use of this web site. Design Expressions disclaims all warranties with regard to the information provided, including the implied warranties of merchantability and fitness for a particular purpose, and non-infringement. Some jurisdictions do not allow the exclusion of implied warranties, therefore the above-referenced exclusion is inapplicable.

3. Limitation of Liability

Design Expressions SHALL NOT be liable for any damages whatsoever, and in particular Design Expressions shall not be liable for any special, indirect, consequential, or incidental damages, or damages for lost profits, loss of revenue, or loss of use, arising out of or related to this web site or the information contained in it, whether such damages arise in contract, negligence, tort, under statute, in equity, at law, or otherwise, even if Design Expressions has been advised of the possibility of such damages. SOME JURISDICTIONS DO NOT ALLOW FOR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, THEREFORE SOME OF THE ABOVE LIMITATIONS IS INAPPLICABLE.

4. Indemnification

Member agrees to indemnify and hold Design Expressions, its parents, subsidiaries, affiliates, officers and employees, harmless from any claim or demand, including reasonable attorneys’ fees and costs, made by any third party due to or arising out of Member’s use of the Service, the violation of this Agreement, or infringement by Member, or other user of the Service using Member”s computer, of any intellectual property or any other right of any person or entity.

5. Members Account

All Members of the Service shall receive a password and an account.  Members are entirely responsible for any and all activities which occur under their account whether authorized or not authorized. Member agrees to notify Design Expressions of any unauthorized use of Member’s account or any other breach of security known or should be known to the Member. Member’s right to use the Service is personal to the Member. Member agrees not to resell or make any commercial use of the Service without the express written consent of Design Expressions.

6. Modifications and Interruption to Service

Design Expressions reserves the right to modify or discontinue the Service with or without notice to the Member. Design Expressions shall not be liable to Member or any third party should Design Expressions exercise its right to modify or discontinue the Service. Member acknowledges and accepts that Design Expressions does not guarantee continuous, uninterrupted or secure access to our web site and operation of our web site may be interfered with or adversely affected by numerous factors or circumstances outside of our control.

7. Third-Party Sites

Our web site may include links to other sites on the Internet that are owned and operated by online merchants and other third parties.  You acknowledge that we are not responsible for the availability of, or the content located on or through, any third-party site.  You should contact the site administrator or webmaster for those third-party sites if you have any concerns regarding such links or the content located on such sites.  Your use of those third-party sites is subject to the terms of use and privacy policies of each site, and we are not responsible therein. We encourage all Members to review said privacy policies of third-parties’ sites.

8. Disclaimer Regarding Accuracy of Vendor Information

Product specifications and other information have either been provided by the Vendors or collected from publicly available sources. While Design Expressions makes every effort to ensure that the information on this web site is accurate, we can make no representations or warranties as to the accuracy or reliability of any information provided on this web site.

Design Expressions makes no warranties or representations whatsoever with regard to any product provided or offered by any Vendor, and you acknowledge that any reliance on representations and warranties provided by any Vendor shall be at your own risk.

9. Governing Jurisdiction of the Courts Kansas

Our web site is operated and provided in the State of Kansas. As such, we are subject to the laws of the State Kansas, and such laws will govern this Terms of Use, without giving effect to any choice of law rules. We make no representation that our web site or other services are appropriate, legal or available for use in other locations. Accordingly, if you choose to access our site you agree to do so subject to the internal laws of the State Kansas.

10. Compliance with Laws.

Member assumes all knowledge of applicable law and is responsible for compliance with any such laws. Member may not use the Service in any way that violates applicable state, federal, or international laws, regulations or other government requirements. Member further agrees not to transmit any material that encourages conduct that could constitute a criminal offense, give rise to civil liability or otherwise violate any applicable local, state, national, or international law or regulation.

11. Copyright and Trademark Information

All content included or available on this site, including site design, text, graphics, interfaces, and the selection and arrangements thereof is ©2007 Design Expressions.com, will all rights reserved, or is the property of Design Expressions and/or third parties protected by intellectual property rights. Any use of materials on the web site, including reproduction for purposes other than those noted above, modification, distribution, or replication, any form of data extraction or data mining, or other commercial exploitation of any kind, without prior written permission of an authorized officer of Design Expressions is strictly prohibited. Members agree that they will not use any robot, spider, or other automatic device, or manual process to monitor or copy our web pages or the content contained therein without prior written permission of an authorized officer of Design Expressions.

Design Expressions and Design Expressions.com are proprietary marks of Design Expressions.com. Design Expressions’s trademarks may not be used in connection with any product or service that is not provided by Design Expressions, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits Design Expressions.

All other trademarks displayed on Design Expressions’s web site are the trademarks of their respective owners, and constitute neither an endorsement nor a recommendation of those Vendors.  In addition, such use of trademarks or links to the web sites of Vendors is not intended to imply, directly or indirectly, that those Vendors endorse or have any affiliation with Design Expressions.

12. Notification of Claimed Copyright Infringement

Pursuant to Section 512(c) of the Copyright Revision Act, as enacted through the Digital Millennium Copyright Act, Design Expressions.com designates the following individual as its agent for receipt of notifications of claimed copyright infringement.

By Mail
P.O. Box 514, Gardner, KS 66030
By Telephone: 913.221.5428
By Email: info@designexpressions.co

13. Botnets

Design Expressions retains the right, at our sole discretion, to terminate any accounts involved with botnets and related activities. If any hostnames are used as command and control points for botnets, Design Expressions reserves the right to direct the involved hostnames to a honeypot, loopback address, logging facility, or any other destination at our discretion.

14. Other Terms

If any provision of this Terms of Use Agreement shall be unlawful, void or unenforceable for any reason, the other provisions (and any partially-enforceable provision) shall not be affected thereby and shall remain valid and enforceable to the maximum possible extent. You agree that this Terms of Use Agreement and any other agreements referenced herein may be assigned by Design Expressions, in our sole discretion, to a third party in the event of a merger or acquisition. This Terms of Use Agreement shall apply in addition to, and shall not be superseded by, any other written agreement between us in relation to your participation as a Member. Member agrees that by accepting this Terms of Use Agreement, Member is consenting to the use and disclosure of their personally identifiable information and other practices described in our Privacy Policy Statement.

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Are you on a budget or have a very quick timeline?  A website template is a ready-made design that is created to use as a foundation for fast and high-quality professional website development.  Design Expressions has created a unique partnership with TemplateMonster.com that allows you to choose a desired webtemplate from over 9,000 choices.

Custom website design services are available who choose to a unique design from scratch.  We offer affordable custom eye-catching designs that are easy to navigate for small to medium sized companies. We professionally design your website using the most advanced web friendly software and technology. We take the time to ensure your custom website is professional, functional and browser friendly in all browsers.  Learn more about our custom website design services here.

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Sound familiar? Its time to stop making excuses for not having a brand presence for your small business.  With the experts from Design Expressions, an affordable custom logo, along with marketing material,  email marketing, social media and a website, just to name a few, is within your reach. Just remember, first impressions are everything.

Let Design Expressions take your business from local to global within days.  Start with a free consultation to assess your company’s needs and then sit back while Design Expressions creates a one-of-a-kind brand and website for your small business.

We offer affordable custom small business marketing and branding services:

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